A SIMPLE SHIFT
Why?
Why are we so inebriated with taking this subject called sustainability and making it so damn complex and difficult. Why can’t it be a source of inspiration and empowerment versus desperation and isolation?
What will it take to break the rules that bind and allow each of us to design, discover and create in a way that is liberating and rejuvenating? And why is that folks like Interface Global can start from ground zero and create a cultural ethos that is hell bent on doing the right thing and others struggle to take the first step?
It’s a design question that has become my obsession.
Imagine finding the acupuncture point for sustainability in a way that unleashed a flurry of new and progressive thought. In essence taking this over-hyped, misunderstood and complex topic and allowing the real pioneers and positive change-makers to shine while simultaneously exposing the myriad of imposters who dominate the landscape.
Sounds cool, but how do we create this shift?
I’ve given it a lot of thought. I’ve really tried to sit and observe in a way that uncovered the essence of it all. To think systemically about what could spark a revolution of new thought. And I constantly come to one simple thought…humanity.
So imagine what would shift in our thinking if we considered the following…
WHAT IF WE CONSIDERED HUMANITY IN OUR EVERY DELIBERATION?
Seriously. A pathetically simple framework that could be the catalyst that shifts your thinking in a way that gives you the freedom and latitude to interpret and design on your own accord. No templates. No checklists. No ‘experts’ preaching ‘thou shall do this’. Just pure unadulterated blue sky to create provided you consider humanity when you source material, nurture your culture, design product, buy product, grow your business in your EVERY DELIBERATION. You cannot simply do the right thing in one area and discard the others. It has to be all encompassing.
I fervently believe that the net effect you would create is that sustainability would all of sudden become less about a thing and more about a relationship. In a very natural and organic way you will shift in a way that you begin to create the Holy Grail…creating conditions conducive to life. Challenging? Of course. But imagine if you could create a northstar that envisioned your preferred state and then set out on the journey to get there, step by step. Wow. Now that would be pretty damn cool.
So before you scoff at the idea look around. What we thought what mattered most - personal gain, financial wealth (especially at the expense of others) doesn’t mean as much anymore. Now look harder. Look at the emerging future. Brands and individuals that hold humanity at their core are starting to make a difference - a big difference.
A simple shift to see that THE REAL 100 are indeed very real.
Tags: brand, every deliberation, framework, holy grail, humanity, interface global, sustainability, The Real 100