DISCLOSURE - I dream for a living, so please excuse my idealism.

Watched the Super Bowl yesterday.  Good way to kill 6 hours on jetBlue flying from Boston to Long Beach.  Great game. Less than scintillating ads.  So I was thinking about what would have made it spectacular and brilliant. 

Here’s a dream…

What if the Obama administration used some of our bailout dollars to purchase the entire Super Bowl media buy?  I know, it’s pretty much blasphemy to talk about misusing bail out dollars, but after seeing how Wall Street torched us all with big bonuses in 2008, I figured what the heck.  And what if the next generation of thought leaders and brands were given 30 seconds or 1 minute to share their stories?  Stories about what could be:

• Tesla talking about how a new age of auto development is on the horizon.
• John Todd talking about healing mountains in Appalachia using natural resources.
• Ray Anderson sharing his team’s monumental transformation from one of Earth’s greatest plunderers to sustainability icon at Interface.
•  Cameron Sinclair presenting a mission to create a whole new paradigm for school structures and classrooms at Architecture for Humanity.  
• Janine Benyus and the Biomimicry Guild inspiring and awakening us to the genius that surrounds us called Nature.
• Millennials & Generation Y (affectionately referred to heretofore as Generation WE) discussing their hopes and aspirations for the emerging future. 
• Patagonia chatting about what it takes to be a bonfire brand and creating trust through transparency and traceability.
• Seventh Generation revealing the art of being a leading corporate responsible brand.
• Steve Glenn @ Livinghomes extolling the virtues of a home that creates more energy than it uses.
• Michael Pollan eloquently discussing how food is not a thing but a relationship.  Followed up by Guillermo Payet and Erin Barnett at LocalHarvest sharing the incredible undercurrent of folks gravitating towards local farms, local markets, local food and CSA.

Crazy idea I know.  But then again, the beauty is that it is all real…incredibly real.  So at a time when our culture needs inspiration, hope and optimism, I simply thought it would be cool to start sharing a beautiful mosaic of what could be.  Perhaps we should all start dreaming for a living?

 Wide right.   

Tags: Architecture for Humanity, Bailout, Biomimicry Guild, Cameron Sinclair, csa, erin barnett, Generation WE, guillermo payet, interface, janine benyus, jetBlue, john todd, Livinghomes, michael pollan, patagonia, Ray Anderson, seventh generation, Steve Glenn, Super Bowl, tesla

This entry was posted on Monday, February 2nd, 2009 at 12:00 pm and is filed under The Real 100. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.