My friends at TriplePundit tell me that there are  100,000,000 blogs.  Make that 100,000,001.  

Tilting windmills?   Very well could be but why not?  As I see it there is a new world of possibility that has yet to be untapped.  And so my goal is simple - ignite a bonfire around progressive and provocative thought that speaks to the emerging future.  

THE REAL 100 is a celebration of progressive thinkers, social catalysts and pioneers who are reshaping the sustainability landscape and creating positive systemic change.  It brings in a Socratic sense to provoke and challenge us all to think anew and think differently.  And rather than applaud The Global 100 (Top 100 Most Sustainable Brands as determined by Corporate Knights and Innovest) I am saying we can do better…a lot better.  Not because the list is bad, but rather because it does not even begin to trumpet some of the best thinkers and bonfire brands in this space.  There is a voice out there that we are not hearing and a face we are not seeing.  Time to let it all shine!

My greatest fear is that we become complacent.  That we sit back and admire our work.  Truth be told, we’re half as good as we think we are, but therein lies the opportunity.  You see, many ideas have yet to be born.  They are still being nurtured in the minds and souls of brilliant individuals just waiting to burst out.  So the onus is on us to invite those new thoughts.  To inspire a new chapter.  To create a landscape of thinking that is hell bent on possibility and what could be. 

And so my premise is simple…

By expanding the lens to consider The REAL 100 we will awaken our senses and thinking in a way that inspires our soul and creates a whole new world of possibility.  

And so this blog is dedicated to the real 100 most regenerative ideas, individuals and brands that are pioneering a new path towards the emerging future. So who are THE REAL 100?  Defined less by their size than their ability to spark a revolution of new thought and possibility.  They provide us with nutrition.  They provide us with inspiration.  They break the rules that bind.  

They don’t climb mountains…they move them!