THE ART of STORYTELLING
Thursday, February 26th, 2009Humor me.
Go to this site, read the home page and then come back (please). Climate Prosperity Project.
Let me guess. You’re under whelmed (perhaps even sleepy?). Well guess what? There is GOLD embedded in this endless sea of words. An incredible story yearning to be told. Unfortunately, it’s tough to decipher what’s what in the dizzying sea of black and white.
Imagine trying to tackle a daunting global crisis issue in a manner the moves you. Impossible right? I mean how can one harness a global topic in anything less than a binder that resembles Tolstoy’s War and Peace? Impossible…unless of course you understand the art of storytelling.
Now consider the 143 second video below that tackles the issues of girl’s rights and possibility in impoverished countries using systemic thought and action. This my friends is a beautiful example of storytelling.
Key learning -
- Systemic approach addresses the WHY & HOW of the topic
- Design matters
- Music matters
- Trumpet the EMOTIONAL benefits as well as the performance benefits
- Simple can be extraordinary
