DISCLOSURE - I dream for a living, so please excuse my idealism.

Watched the Super Bowl yesterday.  Good way to kill 6 hours on jetBlue flying from Boston to Long Beach.  Great game. Less than scintillating ads.  So I was thinking about what would have made it spectacular and brilliant. 

Here’s a dream…

What if the Obama administration used some of our bailout dollars to purchase the entire Super Bowl media buy?  I know, it’s pretty much blasphemy to talk about misusing bail out dollars, but after seeing how Wall Street torched us all with big bonuses in 2008, I figured what the heck.  And what if the next generation of thought leaders and brands were given 30 seconds or 1 minute to share their stories?  Stories about what could be:

• Tesla talking about how a new age of auto development is on the horizon.
• John Todd talking about healing mountains in Appalachia using natural resources.
• Ray Anderson sharing his team’s monumental transformation from one of Earth’s greatest plunderers to sustainability icon at Interface.
•  Cameron Sinclair presenting a mission to create a whole new paradigm for school structures and classrooms at Architecture for Humanity.  
• Janine Benyus and the Biomimicry Guild inspiring and awakening us to the genius that surrounds us called Nature.
• Millennials & Generation Y (affectionately referred to heretofore as Generation WE) discussing their hopes and aspirations for the emerging future. 
• Patagonia chatting about what it takes to be a bonfire brand and creating trust through transparency and traceability.
• Seventh Generation revealing the art of being a leading corporate responsible brand.
• Steve Glenn @ Livinghomes extolling the virtues of a home that creates more energy than it uses.
• Michael Pollan eloquently discussing how food is not a thing but a relationship.  Followed up by Guillermo Payet and Erin Barnett at LocalHarvest sharing the incredible undercurrent of folks gravitating towards local farms, local markets, local food and CSA.

Crazy idea I know.  But then again, the beauty is that it is all real…incredibly real.  So at a time when our culture needs inspiration, hope and optimism, I simply thought it would be cool to start sharing a beautiful mosaic of what could be.  Perhaps we should all start dreaming for a living?

 Wide right.